The Jimmy name was revived and assigned to the brand's first ever sport-utility vehicle in 1970. The 1950s and '60s witnessed an upswing in sales, thanks to the popularity of recreational vehicles like GMC-based motor homes and pickup campers. Postwar, GMC Truck models became more consumer-oriented, and many were revamped to offer styling that more closely resembled passenger cars. New models like the Jimmy and the DUKW (nicknamed the Duck) were widely used by American troops.
Once again, the automaker's vehicles were tapped for wartime duty. World War II was a time of expansion for GMC Truck, thanks to its acquisition of Yellow Truck & Coach. New models included the popular 1936 Suburban, which was essentially a truck-based station wagon that paired a truck's utility with a car's creature comforts.
By the '30s, the line had grown to include everything from half-ton pickups to 10-ton trucks and buses. After switching to a six-cylinder Buick-built motor, GMC Truck's 1- and 2-ton trucks earned the distinction of being the fastest in their classes. GMC Truck's 3/4-ton Model 16 saw duty in World War I, serving mostly as a battlefield ambulance. Most of the manufacturer's trucks were very utilitarian in nature and functioned as dump trucks, fire trucks and military vehicles. The brand came to be known as GMC Truck early models include the T16 and T20. The outfit was purchased by General Motors in 1909 with the intention of having it serve as a division dedicated to building tough and capable trucks. The marque's roots lie in the Rapid Motor Vehicle Company, a truck manufacturer that was founded by Max Grabowski in 1902.
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